Minions rule an unexpected opening in the weekend at the US Box Office, creating a history in the world of animation by earning a massive amount of $115.2 millions in North America.
The Universal and Illumination Entertainment spin-off to Despicable Me just missed the domestic record set by Shrek the Third of $121.6 million in 2007.
The entire cost of production of Minions, amounted to a total of $74 million. This is a modest number considering that Pixar and DreamWorks Animation routinely spend more than $100 million on their animated features.
The studio left nothing to chance when it came to reminding moviegoers why they loved the nattering, mischievous, highlighter-hued critters.
Universal partnered with the likes of Snapchat, McDonald's, and Amazon to deliver nearly $600 million in publicity and promotions.
McDonald's has started offering Minions toys in their happy meal which has started driving people more crazy overseas.
You can also book tickets for Minions by clicking on the link - http://in.bookmyshow.com/
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